Tag: ethical-puppy-sales

Top 5 Best Places to Sell Puppies Ethically

Top 5 Best Places to Sell Puppies Ethically
cute puppies

Are you a breeder or an individual looking to find the best places to sell your adorable puppies? Navigating the pet market can be overwhelming, but with the right approach, you can ensure your furry friends find loving and responsible homes. In this article, we will explore the top marketplaces, online platforms, and local options where you can showcase your puppies and connect with potential buyers who are eager to welcome a new canine companion into their lives. Whether you’re a seasoned breeder or a first-time seller, this comprehensive guide will provide you with valuable insights and practical tips to help you achieve successful puppy sales.

When considering the best places to sell puppies, it’s essential to prioritize reputable platforms that uphold ethical breeding practices and ensure the well-being of the animals. One of the most well-established options is the American Kennel Club (AKC) Marketplace. This platform connects buyers with breeders who adhere to strict standards and provide comprehensive information about their puppies’ lineage, health, and temperament. Another reputable option is the National Puppies in Need registry, which focuses on finding homes for puppies from rescue organizations and shelters. By choosing these platforms, you can rest assured that your puppies will be treated with care and find responsible owners who will provide them with a loving environment.

In addition to online marketplaces, local options can also be effective for selling puppies. Pet stores that specialize in puppies can provide a physical space for potential buyers to interact with the animals and ask questions about their care. You can also consider hosting adoption events at local parks or community centers, which can generate interest and give people the opportunity to meet your puppies in person. Social media platforms like Facebook and Instagram can also be useful for reaching out to potential buyers in your area and showcasing your puppies’ personalities and charms. By utilizing a combination of online and local channels, you can increase your reach and find the best homes for your furry companions.

Choosing the Right Platform

Selecting the ideal platform to sell your puppies is crucial for maximizing exposure and finding suitable homes for them. Consider the following factors when making your decision:

1. Reputation and Trustworthiness

Choose a platform that has established a strong reputation for reliability, ethical practices, and breeder screening. This ensures that potential buyers trust the platform and are more likely to consider your puppies. Research reputable organizations such as the American Kennel Club Marketplace or AKC Reunite, which have strict standards for breeders.

To assess the trustworthiness of a platform:

  • Read online reviews from breeders and buyers.
  • Check for certifications or endorsements from reputable organizations.

    • li>Inquire about the platform’s breeder screening process.

    Platform Reputation and Trustworthiness
    American Kennel Club Marketplace Certified by the American Kennel Club, strict breeder screening
    Good Dog Endorsed by the Humane Society, requires breeders to meet high animal welfare standards
    Petfinder Non-profit organization with a focus on pet adoption and responsible breeding

    2. Targeted Audience

    Consider the platform’s target audience. Some platforms cater specifically to dog enthusiasts and potential breeders, while others attract a broader audience looking for pets. Choose a platform that reaches the most relevant audience for your puppies.

    3. Marketing and Promotion

    Assess the platform’s marketing and promotion capabilities. Does it offer breeder profiles, showcase puppies, and provide tools for promoting your listings? Choose a platform that actively markets your puppies to potential buyers.

    Local Pet Stores

    Local pet stores are a popular option for selling puppies, as they offer a wide selection of breeds and ages. However, it is important to do your research before choosing a pet store to ensure that they are reputable and have healthy animals. Some reputable pet stores may charge more than other sellers, but they typically guarantee the health of their puppies and provide support and advice after the sale.

    Rescue Organizations

    Rescue organizations are a great place to find puppies that are looking for a loving home. These organizations typically take in abandoned or neglected puppies and provide them with medical care, vaccinations, and socialization. When adopting from a rescue organization, you can expect to pay an adoption fee that covers the cost of these services. Additionally, some rescue organizations may require a home visit to ensure that the puppy is going to a good home.

    Petfinder and Adopt-a-Pet

    Petfinder and Adopt-a-Pet are two of the largest online databases of adoptable pets, including puppies. These websites allow you to search for puppies by breed, age, location, and other criteria. When you find a puppy that you are interested in, you can contact the rescue organization directly through the website.

    Adoption fees for puppies can range from $50 to $500, depending on the organization and the age and breed of the puppy. Some organizations may also charge an additional fee for spaying or neutering.

    | Organization | Adoption Fee | Other Fees |
    |—|—|—|
    | Petfinder | $50-$200 | Additional fees may apply for spaying or neutering |
    | Adopt-a-Pet | $100-$300 | Additional fees may apply for spaying or neutering |
    | Local Pet Store | $200-$500 | Additional fees may apply for vaccinations or other medical care |

    Dog Breeder Websites

    Dog breeder websites are dedicated platforms that connect ethical and reputable breeders with potential puppy buyers. These websites cater specifically to the sale and adoption of various dog breeds, providing a comprehensive marketplace for dog enthusiasts. Among the notable dog breeder websites are:

    Online Dog Registry Websites

    These websites are affiliated with major kennel clubs and provide breeder listings based on recognized breed standards. They offer a secure and trusted platform for finding reputable breeders who adhere to ethical breeding practices.

    Breed-Specific Websites

    These websites focus on a particular dog breed and cater to a dedicated community of enthusiasts. They provide breeder listings, resources, and forums where breed owners can connect and share knowledge.

    Rescue and Adoption Websites

    While not specifically dedicated to the sale of puppies, rescue and adoption websites offer an alternative option for those seeking a canine companion. These websites showcase dogs available for adoption from shelters or foster homes, providing a second chance for deserving animals.

    General Puppy Listing Websites

    These websites aggregate breeder listings from various sources and provide a broader selection of puppies. However, due to the volume of listings, it’s important to thoroughly research breeders before making a purchase to ensure ethical breeding practices.

    Website Features
    American Kennel Club (AKC) Marketplace Registry-based website with breeder listings meeting AKC standards
    Golden Retriever Club of America Breed-specific website with breeder listings for Golden Retrievers
    Petfinder Adoption website with listings for dogs from shelters and foster homes
    PuppyFind General puppy listing website with a wide selection of breeds

    Craigslist and Similar Classifieds

    Craigslist and other classified sites, like Oodle, Locanto, and PennySaver, offer a convenient platform to advertise puppies for sale. These sites typically have dedicated pet sections where breeders and individuals can post their listings. It’s important to provide detailed descriptions, including the puppy’s breed, age, size, health records, and any special requirements. Listings with high-quality photos and videos can significantly increase the chances of attracting potential buyers.

    Tips for Using Craigslist and Classifieds

    *

    Use clear and concise language

    Write a compelling description that highlights the puppy’s unique qualities and avoids unnecessary jargon.

    *

    Take high-quality photos

    Show off your puppies with well-lit, in-focus photos that capture their adorable personalities.

    *

    Provide essential information

    Include the breed, age, size, vet records, and any training or socialization information.

    *

    Set a fair price

    Research current market prices for similar puppies and set a price that is competitive yet profitable.

    *

    Be responsive to inquiries

    Respond promptly to potential buyers and provide detailed answers to their questions. Be prepared to arrange meet-and-greets or provide additional information as needed.

    Social Media Groups

    Social media groups are a great way to connect with potential puppy buyers. There are numerous groups dedicated specifically to the sale and adoption of puppies. Joining these groups allows you to reach a wider audience of interested individuals.

    When posting in social media groups, ensure you provide detailed information about the puppies, including breed, age, vaccinations, and any other relevant details. Use high-quality photos and videos to showcase their cuteness and personality.

    Here are some tips for selling puppies through social media groups:

    1. Join relevant groups that align with the breed or type of puppy you’re selling.
    2. Create a compelling post that highlights the puppies’ unique qualities and includes clear contact information.
    3. Respond promptly to inquiries and provide additional information or photos as needed.
    4. Be professional and courteous in your interactions with potential buyers.
    5. Consider using paid advertisements within social media groups to increase the visibility of your post.
      6. Social Media Platform Popular Puppy Sale Groups
      Facebook Puppies for Sale, Puppies for Adoption, Dog Breeders
      Instagram #puppiesforsale, #puppyadoption, #dogbreeders
      Twitter #puppiesale, #puppiesforsale, #puppylove

      Veterinary Clinics

      Veterinary clinics can be a good place to sell puppies because they are frequented by people who are already interested in animal care. As a veterinarian, you can recommend a specific puppy to a client who is looking for a new pet. You can also host events, such as puppy adoption days, to attract potential buyers.

      Grooming Salons

      Grooming salons are another great place to sell puppies. This is because the people who bring their pets to grooming salons are typically animal lovers who are willing to spend money on their pets.

      Benefits of Selling Puppies at a Grooming Salon:

      Benefit
      High visibility
      Targeted audience
      Potential for impulse purchases

      To be successful at selling puppies at a grooming salon, it is important to have a good relationship with the owner or manager. You should also be prepared to answer questions about the puppies and provide potential buyers with information about your breeding program.

      Local Newspapers and Magazines

      Local newspapers and magazines are a traditional and effective way to reach potential puppy buyers in your community. Consider placing ads in:

      Community Newspapers

      Local community newspapers often have a classifieds section dedicated to pets. Place an ad describing your puppies, including breed, age, and any special features.

      Regional and National Magazines

      Reach a wider audience by advertising in regional or national dog-related magazines. These publications typically have dedicated sections for puppy sales.

      Pet Classifieds

      Websites like Craigslist and Petfinder offer classifieds specifically for pets. Create a detailed listing for your puppies, including photos and contact information.

      Local Bulletin Boards

      Post flyers or announcements at local pet supply stores, veterinary clinics, and community centers. Be sure to include all relevant information about your puppies.

      Social Media Groups

      Join local Facebook groups dedicated to pets or dog breeds. Share updates and photos of your puppies to generate interest.

      Breed-Specific Clubs

      If you’re selling puppies of a specific breed, connect with local breed clubs. They often have members looking for new additions to their families.

      Online Marketplaces

      Websites like PuppySpot and AKC Marketplace connect puppy breeders with potential buyers. List your puppies on these platforms to reach a larger pool of interested individuals.

      Pet Adoption Agencies

      Partner with local pet adoption agencies. They can help you find responsible and loving homes for your puppies.

      Word-of-Mouth

      Ask satisfied customers to refer new clients. Word-of-mouth can be a powerful form of advertising.

      Comparison of Advertising Options

      Advertising Option Reach Cost Effectiveness
      Community Newspapers Local Low Moderate
      Regional/National Magazines Wider Higher High
      Pet Classifieds Online Variable Moderate
      Local Bulletin Boards Limited Free Low
      Social Media Groups Targeted Free Moderate
      Breed-Specific Clubs Specialized Low High
      Online Marketplaces National Variable High
      Pet Adoption Agencies Local Low Moderate
      Word-of-Mouth Local Free High

      Best Places to Sell Puppies

      When it comes to selling puppies, there are a few different options available. You can sell them through a pet store, online, or through a breeder. Each option has its own advantages and disadvantages, so it’s important to choose the one that’s right for you and your puppies.

      Selling puppies through a pet store is a good option if you want to reach a large number of potential buyers. However, pet stores typically take a commission on the sale of each puppy, so you may not get as much money for your puppies as you would if you sold them yourself.

      Selling puppies online is another option, and it can be a great way to reach buyers all over the country. However, it’s important to be aware of the scams that can be associated with selling puppies online. Only sell puppies to reputable buyers, and be sure to get a deposit before you ship the puppy.

      Selling puppies through a breeder is a good option if you want to sell your puppies to experienced dog owners. Breeders typically have a good reputation and can help you find the right home for your puppies.

      People Also Ask About Best Places to Sell Puppies

      Where can I find reputable breeders?

      You can find reputable breeders by asking your veterinarian or local animal shelter for recommendations. You can also search online for breeders in your area.

      What are the best websites to sell puppies online?

      Some of the best websites to sell puppies online include PuppyFind.com, Petfinder.com, and Adopt-a-Pet.com.

      How can I avoid scams when selling puppies online?

      To avoid scams when selling puppies online, only sell puppies to reputable buyers, and be sure to get a deposit before you ship the puppy.

5 Simple Tips to Sell Puppies

Top 5 Best Places to Sell Puppies Ethically

Selling puppies can be a rewarding experience, but it’s important to do it responsibly. There are many things to consider when selling puppies, from finding the right buyers to pricing your puppies appropriately. In this article, we’ll provide you with a step-by-step guide on how to sell puppies safely and ethically.

The first step is to find the right buyers. You’ll want to find people who are experienced dog owners and who are willing to provide a good home for your puppies. You can advertise your puppies online, in newspapers, or through your local veterinarian. Once you’ve found a few potential buyers, you’ll need to screen them to make sure they’re a good fit for your puppies. Ask them questions about their experience with dogs, their lifestyle, and their plans for the puppy. You should also visit their home to make sure it’s a safe and suitable environment for a puppy.

Once you’ve found the perfect buyers for your puppies, you’ll need to set a price. The price of a puppy will vary depending on the breed, the age, and the quality of the puppy. You should research the prices of similar puppies in your area to get an idea of what to charge. Once you’ve set a price, you’ll need to write a sales contract. The sales contract should include the price of the puppy, the terms of the sale, and the health guarantee. Once the sales contract is signed, you’re ready to sell your puppies.

Identifying the Target Audience

To successfully sell puppies, it is crucial to identify the ideal clientele who are most likely to purchase. This involves understanding their specific needs, preferences, and motivations. The following factors play a key role in determining the target audience:

Needs and Preferences:

Consider the type of dog breeds, temperaments, and sizes that are in high demand within your target market. Research popular breeds and consult with veterinarians or reputable breeders to gain insights into breed-specific characteristics and suitability for different lifestyles.

Demographics:

Identify the age, income level, family size, and geographic location of potential puppy buyers. This information can be obtained through online surveys, market research, or social media data analysis. Understanding the demographics of your target audience will allow you to tailor your marketing and outreach efforts accordingly.

Lifestyle and Values:

Assess the lifestyle and values of your target audience. Consider their hobbies, interests, and priorities. Determine whether they value purebred or mixed-breed dogs, and what qualities they seek in a pet. This knowledge will help you create targeted messaging that resonates with their emotions and motivations.

Establishing a Reputable Sales Platform

Developing a strong sales platform is crucial for establishing credibility and gaining customer trust. Here are key steps to building a reputable platform:

a) Define Your Brand Identity

Establish a clear brand identity that resonates with your target audience. Consider your company’s values, mission, and the type of puppies you offer. Develop a consistent brand image across all your marketing materials, website, and social media platforms.

b) Build an Informative Website

Create a comprehensive website that provides detailed information about your puppies, breeding practices, and health guarantees. Include high-quality photos and videos to showcase your puppies’ health and temperament. Optimize your website for search engines (SEO) to increase visibility and reach your target market.

c) Establish a Strong Social Media Presence

Maintain an active presence on social media platforms relevant to your audience. Engage with potential customers, share photos of your puppies, and provide valuable information about puppy care and training. Run targeted social media advertising campaigns to reach a wider audience.

d) Obtain Industry Certifications and Testimonials

Obtain industry certifications and accreditations to demonstrate your commitment to ethical breeding practices. Gather positive testimonials from satisfied customers and display them prominently on your website and social media platforms. These endorsements can boost your credibility and build trust with potential buyers.

e) Provide Excellent Customer Service

Provide exceptional customer service throughout the sales process. Respond promptly to inquiries, offer personalized advice, and go above and beyond to ensure customer satisfaction. A positive customer experience can lead to repeat business and referrals.

Marketing and Advertising Strategies

Identify Your Target Audience

Understanding your ideal customer base is crucial. Consider the breed, age, and temperament of your puppies, and research the specific needs and desires of potential buyers.

Utilize Online Marketplaces

Popular platforms like PuppySpot and NextDayPets provide a wide reach for your puppies. Create compelling listings that showcase their unique qualities and provide detailed information.

Leverage Social Media

Create engaging content on social media platforms like Facebook and Instagram. Share adorable photos, videos, and updates on your puppies to attract potential buyers and build a loyal following.

Consider Print and Broadcast Advertising

Local newspapers, magazines, and radio stations can help you reach a specific geographic target audience. Place ads in relevant publications and consider running commercials during popular pet-related programming.

Host Events and Offer Incentives

Organize adoption events at local parks or pet stores to give potential buyers a chance to interact with the puppies. Offer discounts or promotions to encourage adoption.

Partner with Pet Organizations

Collaborate with animal shelters, rescue organizations, and pet clubs to promote your puppies and participate in their adoption events.

Create a Website and Get Listed

Develop a professional website that showcases your puppies, breeds, and contact information. Submit your site to reputable pet directories and search engines.

Utilize High-Quality Photography

Professional photographs can make a significant impact on the perceived value of your puppies. Invest in high-resolution images that capture their personality and charm.

Providing Comprehensive Puppy Information

Gather Accurate and Detailed Information

Obtain all relevant information about the puppies, including their breed, age, weight, health history, and any special needs. This information will help potential buyers make informed decisions.

Create a Comprehensive Profile

Develop a detailed profile for each puppy, highlighting their unique characteristics, personality traits, and any specific skills or achievements. Include high-quality photos and videos to showcase their appearance and demeanor.

Provide Comprehensive Health Records

Gather all available health records, including vaccination history, deworming schedule, and any medical reports or certificates. This will demonstrate the puppies’ well-being and provide peace of mind to buyers.

Develop a Training and Socialization Plan

Outline the training and socialization plan that has been implemented for the puppies, if any. This should cover basic commands, housebreaking, and exposure to different environments and people.

Offer a Guarantee or Warranty

Consider offering a health guarantee or warranty to provide buyers with added peace of mind and confidence in the puppies’ well-being.

Disclose All Known Issues

If there are any known health or behavioral issues with the puppies, disclose them honestly and transparently to potential buyers. This will help ensure that the puppies are placed in appropriate homes where their needs can be met.

Meet with Potential Buyers

Schedule individual meetings with potential buyers to allow them to interact with the puppies, discuss their needs, and ask any questions they may have. This personal interaction can help build a connection between buyers and puppies.

Provide a Detailed Contract

Draft a clear and comprehensive contract that outlines the responsibilities of the buyer and the seller, including the purchase price, payment terms, and any other relevant conditions.

Handling Puppies with Professionalism

When interacting with potential buyers, it is crucial to demonstrate a professional and knowledgeable demeanor. This includes maintaining composure and patience, and providing accurate information about the puppies. Additionally, being able to handle the puppies confidently and gently is essential for building trust. Here are some specific tips for handling puppies with professionalism:

1. Be Gentle and Respectful

Treat the puppies with respect and care. Handle them gently, supporting their bodies and avoiding any rough movements.

2. Know Your Puppies

Be familiar with each puppy’s personality, health history, and likes and dislikes. This will enable you to answer questions and handle them appropriately.

3. Supervise Interactions

Always supervise any interactions between puppies and potential buyers. Ensure that the puppies are not overwhelmed or handled inappropriately.

4. Provide Accurate Information

Be honest and transparent about the puppies’ health, breed, and temperament. Answer questions truthfully and provide any necessary documentation.

5. Respect Boundaries

If a puppy shows signs of discomfort or anxiety, respect its boundaries. Give it space and allow it to calm down.

6. Be Patient and Composed

Remain calm and patient throughout the interaction. Answer questions clearly and concisely, even if repeated. Understand that potential buyers may be nervous or excited.

7. Be Enthusiastic and Informative

Show genuine enthusiasm for your puppies and provide detailed information about their care and needs. Share anecdotes about their personalities and experiences.

8. Establish a Connection

Build rapport with potential buyers by sharing personal experiences and showing your passion for dogs. Talk about why you love the breed and what makes these puppies special. Use emotional language to create a connection and foster a desire for the puppies.

Professionalism Tips Benefits
Gentle Handling Builds trust and shows respect for the puppies
Knowledgeable Approach Enhances credibility and provides accurate information
Supervision of Interactions Ensures safety and prevents inappropriate handling

Legal Considerations

Before selling puppies, it is crucial to be aware of the legal responsibilities associated with it. Each country, state, and municipality may have its own set of laws and regulations governing the sale of animals.

Some common legal considerations include:

–

  • Licensing and Permits: Certain jurisdictions may require licenses or permits to sell puppies. Verify with your local authorities if this applies to your situation.

    • –

  • Health Checks and Vaccinations: Ensure that the puppies have received appropriate veterinary examinations, vaccinations, and deworming treatments to guarantee their health and well-being.

    • –

  • Proper Documentation: Keep accurate records of all sales transactions, including the puppy’s identification, buyer’s information, and any health guarantees provided.

    • Regulatory Considerations

    In addition to legal requirements, there may also be regulatory considerations to take into account when selling puppies.

    These could include:

    –

  • Ethical Guidelines: Adhere to ethical breeding practices and avoid unethical practices such as overbreeding or selling puppies with inherited health issues.

    • –

  • Breed-Specific Regulations: Some breeds may have specific regulations or restrictions on their sale or ownership. Research any applicable regulations for the breed you plan to sell.

    • –

  • Animal Welfare Standards: Puppies should be raised in a clean, safe, and humane environment in accordance with established animal welfare standards.

    • Additional Considerations for Puppies Under 8 Weeks Old

    In many jurisdictions, it is illegal to sell puppies under 8 weeks old. This is because they are still considered too young to be separated from their mother and littermates for their physical and emotional well-being.

    State Minimum Age for Sale
    California 8 weeks
    Florida 8 weeks
    Texas 7 weeks

    Ongoing Customer Support and Follow-Up

    Providing ongoing support and follow-up to puppy buyers is crucial for building long-term relationships and ensuring the well-being of the puppies. Here are some best practices:

    1. Offer Comprehensive Care Information

    Provide buyers with detailed care sheets that outline everything from feeding and grooming to training and vaccinations. This ensures they have the knowledge and resources to properly care for their puppy.

    2. Establish Regular Check-Ins

    Schedule regular phone or video calls or emails to check in on the puppy’s progress. This allows you to monitor their health, address any concerns, and offer guidance as needed.

    3. Provide a Health Guarantee

    Offer a health guarantee that covers specific conditions for a certain period. This provides peace of mind for buyers and demonstrates your commitment to the health of the puppies.

    4. Create a Puppy Training Group

    Establish a social media group or online forum where puppy buyers can connect with each other, share experiences, and get support from the breeder.

    5. Offer Additional Training Support

    If possible, provide additional training resources, such as access to online training videos or referrals to professional trainers. This helps buyers prepare their puppies for various commands and socialization.

    6. Encourage Vet Visits

    Remind buyers to schedule regular vet check-ups and share the importance of preventive care. By tracking the puppy’s health, potential issues can be detected and addressed early.

    7. Stay Connected via Social Media

    Stay connected with buyers through social media by following their puppy’s progress and sharing updates on breeding or upcoming litters. This fosters a sense of community and engagement.

    8. Respond Promptly to Inquiries

    Respond promptly to buyer inquiries, whether it’s via email, phone, or social media. Timely communication shows that you value their questions and are invested in their puppy’s well-being.

    9. Offer Discounts on Future Purchases

    As a token of appreciation, offer discounts or incentives for buyers who purchase additional puppies or refer new clients to you. This encourages repeat business and strengthens relationships.

    10. Go the Extra Mile

    Go above and beyond by providing personalized advice, support, and resources that cater to each buyer’s specific needs. By doing so, you create a lasting impression and demonstrate your commitment to the long-term success of both the puppies and their owners.

    How to Sell Puppies

    Selling puppies can be a rewarding experience, but it can also be a challenging one. Here are a few tips to help you ensure that you sell your puppies safely and responsibly:

    1. Make sure your puppies are healthy and well-socialized. This will make them more appealing to potential buyers and will help ensure that they have a happy and healthy life.

    2. Set a fair price for your puppies. Consider the breed, age, and health of your puppies when setting a price. You should also research the prices of similar puppies in your area.

    3. Advertise your puppies effectively. There are many different ways to advertise your puppies, such as through online classifieds, local newspapers, and social media. Be sure to include clear photos and descriptions of your puppies in your ads.

    4. Screen potential buyers carefully. It is important to ensure that your puppies go to good homes. Ask potential buyers questions about their experience with dogs, their living situation, and their plans for the puppy. You should also ask for references.

    5. Be prepared to answer questions about your puppies. Potential buyers will likely have questions about the breed, age, health, and temperament of your puppies. Be prepared to answer these questions honestly and thoroughly.

    6. Close the sale ethically. Once you have found a suitable buyer for your puppies, be sure to have a written contract in place. This contract should include the price of the puppy, the terms of the sale, and any health guarantees.

    People Also Ask About How to Sell Puppies

    How do I price my puppies?

    Consider the breed, age, and health of your puppies when setting a price. You should also research the prices of similar puppies in your area.

    How do I advertise my puppies?

    There are many different ways to advertise your puppies, such as through online classifieds, local newspapers, and social media. Be sure to include clear photos and descriptions of your puppies in your ads.

    How do I screen potential buyers?

    Ask potential buyers questions about their experience with dogs, their living situation, and their plans for the puppy. You should also ask for references.