101 of the Best 1-Liner Jokes Ever

101 of the Best 1-Liner Jokes Ever

Get ready to chuckle! Discover the crème de la crème of one-liner jokes, guaranteed to tickle your funny bone and leave you grinning from ear to ear. These witty quips are the epitome of brevity and brilliance, packing a punchline in just a few short words. So, prepare to be amazed by the sheer genius of these hilarious gems, each one a masterpiece of comedic timing.

From puns that will make you groan with delight to clever observations that hit the nail on the head, this collection of one-liners has something for every taste. Whether you’re a seasoned joke connoisseur or a novice in need of a good laugh, these gems will not disappoint. So, sit back, relax, and let the laughter begin!

In the realm of humor, these one-line wonders reign supreme. Their ability to evoke a smile, a giggle, or even a full-blown belly laugh with just a few words is truly remarkable. So, dive into this treasure trove of wit and prepare to be entertained. From classic one-liners that have stood the test of time to fresh and original quips that will tickle your fancy, this collection promises to leave you in stitches.

Puns That’ll Make You Groan

If you’re tired of puns, a-peel!

We can’t help ourselves; puns are fruit-astic! Whether they are deli-berate puns or slipped in like a banana in your pocket, they are just apeeling.

Sometimes puns can be un-pear-alleled, but our orange-inal list of puns will leave you feeling peachy. You’re gonna have to be berry brave to not lettuce us make you laugh with these puns. Don’t be melon-cholic. Beolive in us when we say, you’ll find these puns grate!

Pun Explanation
What do you call a boomerang that doesn’t work? A stick
What do you call a fake noodle? An impasta!
What do you call a snowman with a six-pack? An abdominal snowman
What do you call a cow with no legs? Ground beef

Wordplay That’s Off the Hook

Wordplay jokes capitalize on the nuances and subtleties of language, creating unexpected punchlines that tickle the funny bone.

Here are a few examples of wordplay jokes that will leave you chuckling:

  • What do you call a boomerang that doesn’t come back? A stick.
  • I’m reading a book about anti-gravity. It’s impossible to put down.
  • What do you call a fish with no eyes? Fsh.

Here are some clever wordplay jokes that will put your wits to the test:

Joke Explanation
What do you call a boomerang that doesn’t come back? A stick. (A boomerang is designed to return to the thrower, so calling it a stick implies that it has lost its ability to do so.)
I’m reading a book about anti-gravity. It’s impossible to put down. (The joke plays on the double meaning of “put down.” It can refer to setting down a physical book or figuratively finishing a book. The joke suggests that the book is so captivating that it is impossible to stop reading it.)
What do you call a fish with no eyes? Fsh. (The joke removes the letter “i” from “fish,” which is pronounced “eye.” The resulting word “fsh” sounds similar to “fish” but is missing the essential “eye” characteristic.)

Sarcastic Quips That’ll Leave You in Stitches

Sarcasm is a fine art form, and these sarcastic quips are sure to leave you in stitches. From clever comebacks to witty observations, these lines are the perfect way to add a dash of sass to your day.

Quips That’ll Leave You Howling

1. Isn’t it great when you find out someone is exactly as shallow as you thought they were?

2. I’m an acquired taste… like gravy on toast.

3. My life is like a Rubik’s cube. I’ve spent so much time twisting and turning it, but I still can’t get anything to line up.

4. I don’t need a psychiatrist. I just need someone who will listen to me complain for an hour and then tell me I’m right.

5. Life is like a box of chocolates. You never know what you’re gonna get, and sometimes you get stuck with the coconut ones.

6. I’m not anti-social. I just prefer to be around people who don’t make me want to stab them in the face.

7. I’m not a control freak. I just like things done my way… or the highway.

8. My love life is like a hamster on a wheel. It’s always going around and around, but it never gets anywhere.

9. I’m not sure what I’m doing with my life, but I’m doing it very well.

10. I’m not lazy. I’m just very efficient at avoiding work.

Obfuscation That’s Mind-Boggling

These jokes rely on misdirection, double meanings, and wordplay to create a humorous effect that leaves you scratching your head.

For example:

Joke Explanation
What do you call a fish with no eyes? Fsh!

The humor lies in the unexpected replacement of the “i” in “fish” with the exclamation point, creating a nonsense word. This kind of wordplay can be particularly effective when combined with a straight-faced delivery.

Here are a few more mind-boggling one-liners:

  • What is the best thing about Switzerland?

    I don’t know, but the flag is a big plus.

  • What do you get when you cross a centipede and a parrot?

    Talk to my feet.

  • Why did the scarecrow win an award?

    Because he was outstanding in his field.

    Hyperbole That’s Over the Top

    Hyperbole is a figure of speech that uses exaggeration to create a humorous effect. When it comes to one-liners, hyperbole can be a powerful tool for getting a laugh. Here are a few examples of hyperbole that’s over the top:

    The Mona Lisa

    “I’m so hungry, I could eat a horse. And a cow. And a sheep. And a pig. And a chicken. And a duck. And a goose. And a turkey. And a ham. And a roast beef. And a steak. And a hamburger. And a hot dog. And a pizza. And a burrito. And a taco. And a quesadilla. And a salad. And a soup. And a sandwich. And a wrap. And a bagel. And a croissant. And a danish. And a muffin. And a cupcake. And a cookie. And a brownie. And a slice of cake. And a pie.”

    The Eiffel Tower

    “I’m so tall, I can see the curvature of the Earth. And I’m not even standing on anything.”

    The Great Wall of China

    “I’m so old, I remember when the Great Wall of China was just a small fence.”

    The Amazon Rainforest

    “I’m so hairy, I could get lost in the Amazon rainforest. And I’m not even a monkey.”

    The Grand Canyon

    “I’m so clumsy, I tripped and fell into the Grand Canyon. And I didn’t even get a scratch.”

    The Sahara Desert

    “I’m so thirsty, I could drink the Sahara Desert. And I’m not even a camel.”

    | Hyperbole | Meaning | Example |
    |—|—|—|
    | “I’m so hungry, I could eat a horse.” | The speaker is very hungry. | “I’m so tired, I could sleep for a week.” |
    | “I’m so tall, I can see the curvature of the Earth.” | The speaker is very tall. | “I’m so smart, I can solve any puzzle.” |
    | “I’m so old, I remember when the Great Wall of China was just a small fence.” | The speaker is very old. | “I’m so rich, I can buy anything I want.” |
    | “I’m so hairy, I could get lost in the Amazon rainforest.” | The speaker is very hairy. | “I’m so clumsy, I tripped and fell into the Grand Canyon.” |
    | “I’m so thirsty, I could drink the Sahara Desert.” | The speaker is very thirsty. | “I’m so bored, I could watch paint dry.” |

    Understatement That’s So Undercooked It’s Raw

    We all know understatement can be the greatest form of humor, but sometimes it’s turned up to 11. These jokes are so understated they’re practically raw.

    The Dog Whisperer

    He wasn’t very good at it.

    The Pizza Delivery Guy

    He was a little late.

    The Surgeon

    The operation was a bit of a success.

    The Restaurant Critic

    The food was adequate.

    The Weatherman

    There’s a slight chance of rain.

    The Teacher

    The student demonstrated a lack of knowledge.

    The Movie Critic

    The film had its flaws.

    Non Sequiturs That’ll Leave You Totally Confused

    Non sequiturs are jokes that don’t make sense on purpose, often leading to a feeling of confusion or absurdity. Here are a few examples:

    What do you call a lazy kangaroo?

    A pouch potato.

    What do you call a fish with no eyes?

    Fsh.

    What do you call a tree that can’t stop talking?

    A chatterbox.

    What do you call a cow with no legs?

    Ground beef.

    What do you call a deer with no eyes?

    No eye deer.

    What do you call a deer with no eyes and no legs?

    Still no eye deer.

    What do you call a deer with no eyes, no legs, and no antlers?

    Still no eye deer.

    What do you call a deer with no eyes, no legs, no antlers, and no tail?

    A deer.

    What do you call a deer with no eyes, no legs, no antlers, no tail, and no ears?

    A dear.

    What do you call a deer with no eyes, no legs, no antlers, no tail, and no ears that’s sitting in a tree?

    A fake deer.

    1-Liner Jokes: The Quintessential Quips of Comedy

    One-liner jokes are the epitome of comedic brevity, packing a punch in a single short sentence. Their charm lies in their ability to elicit immediate laughter with minimal effort. The best 1-liner jokes are like tiny bombs of humor, exploding with unexpected hilarity that leaves the audience in stitches.

    The beauty of 1-liner jokes is their versatility. They can be used as icebreakers at parties, witty retorts in conversations, or simply shared for a quick dose of laughter. Their concise nature makes them easy to remember and retell, ensuring that the humor can be spread far and wide.

    People Also Ask About Best 1-Liner Jokes Ever

    What makes a good 1-liner joke?

    A good 1-liner joke relies on a combination of clever wordplay, unexpected twists, and impeccable timing. It should be concise, punchy, and able to deliver a laugh in an instant.

    Can you share some examples of classic 1-liner jokes?

    Sure! Here are some classic 1-liner jokes that have stood the test of time:

    • Why did the scarecrow win an award? Because he was outstanding in his field!
    • What do you call a fish with no eyes? Fsh!
    • What did one wall say to the other wall? See you at the corner!
  • best adult jokes of all time

    The Ultimate Collection of Timeless Adult Jest

    1. The Best of the Best

    Welcome to the hallowed halls of adult humor, where the boundaries of good taste are gleefully trampled underfoot. Brace yourself for a cavalcade of risqué quips, double entendres that would make a sailor blush, and puns so bad they’re actually hilarious. From the minds of legendary comedians to the depths of the internet, we present the crème de la crème of adult jokes, guaranteed to leave you in stitches—or at the very least, with a raised eyebrow.

    In this comprehensive collection, you’ll encounter classics that have been passed down through generations, such as the ever-popular “Why did the scarecrow win an award?” and the timeless “What do you call a boomerang that doesn’t come back? A stick.” But fear not, we’ve also unearthed a treasure trove of fresh and original gems that are sure to tickle your funny bone.

    Joke #1
    Setup: Why did the scarecrow win an award?
    Punchline: Because he was outstanding in his field!
    Joke #2
    Setup: What do you call a boomerang that doesn’t come back?
    Punchline: A stick!

    The Anatomy of an Unforgettable Joke

    A truly unforgettable joke is a work of art, meticulously crafted to elicit the perfect blend of laughter, surprise, and satisfaction. Let’s dissect the anatomy of a joke that will live long in the memory:

    ### 1. Setup

    The setup establishes the context and builds anticipation for the punchline. It should be concise, creating a clear and understandable premise.

    ### 2. Misdirection

    Misdirection is the heart of a joke. It serves to momentarily distract the audience and set up the unexpected twist.

    ### 3. Callback

    The callback subtly references the setup, reminding the audience of the crucial details that make the punchline hit home.

    ### 4. Punchline

    The punchline is the payoff, the moment when the misdirection is resolved and laughter erupts. It should be unexpected, clever, and perfectly timed.

    ### 5. Surprise Factor

    Surprise is a pivotal element in maximizing the impact of the joke. It stems from the unexpected nature of the punchline and the unexpected juxtaposition of concepts.

    ### 6. Subversion of Expectations

    The most unforgettable jokes subvert the audience’s expectations. They take a familiar concept or situation and twist it in a way that is both unpredictable and satisfying:

    Expected Unexpected
    A doctor’s visit An encounter with a talking alligator
    A romantic dinner A culinary disaster with burnt food and broken glasses
    A serious business meeting A performance by a singing mime

    By subverting expectations in this way, jokes create a sense of wonder and surprise that lingers long after the laughter has subsided.

    Deconstructing the Best of the Best

    10. “Don’t worry, we can always recycle our garbage… into more garbage.”

    This joke is a sardonic commentary on the futility of our attempts to solve environmental problems through recycling. While recycling is generally seen as a positive action, the joke suggests that the sheer volume of waste we produce is overwhelming and that recycling alone is not sufficient to address the underlying problem of our rampant consumption and wastefulness.

    Other Top Jokes:

    • “My therapist told me the way to achieve true inner peace is to finish what I start. So far I’ve finished two bags of chips, a container of ice cream, and a bottle of wine.”
    • “I’ve tried everything to lose weight. I even went on a diet that’s 100% effective…the only problem is, it’s also 100% boring.”
    • “The secret to a long life is a glass of red wine with dinner every night. Of course, the trick is to make sure it’s the same glass of red wine.”
    • “I’m not the type of person who gets offended easily. I can take a joke. But when someone makes fun of my weight, I laugh like a hyena because laughter is the best medicine.”
    • “I have two moods: exhausted and over-caffeinated. There is no in-between.”
    • “I’m so lazy, I’m not even motivated to be lazy anymore.”
    • “I’m so good at procrastination that I procrastinated on procrastinating.”
    • “I’m so single, I have to take myself out on dates.”
    • “I’m so broke, I can’t even afford to be depressed.”

    10 Hilarious Jokes That Will Make You Laugh About Marriage

    101 of the Best 1-Liner Jokes Ever

    The Joys of Matrimonial Bliss

    Marriage, that sacred institution where two people come together to experience a lifetime of love, laughter, and companionship. Or so they say. In reality, marriage is also a breeding ground for some of the most hilarious jokes ever told. Here are a few of our favorites:

    The Joys of Cooking for Two

    – Why did the couple get a divorce? Because the wife couldn’t stand her husband’s cooking anymore.
    – What’s the difference between a newlywed and a long-married couple? The newlyweds cook together out of love, while the long-married couple cooks together out of necessity.
    – What do you call a wife who can’t cook? A microwave.
    – Why did the wife put her husband on a diet? Because she wanted to see what he looked like without a double chin.
    – What’s the best way to get your husband to help with the cooking? Tell him you’re making his favorite dish.

    The Joys of Sleeping Together
    What do you call a husband who snores? A bulldozer. What do you call a wife who sleeps like a log? A lumberjack.
    Why did the couple sleep in separate beds? Because the husband kicked and the wife screamed. What do you call a couple who sleeps in separate rooms? Roommates.

    – What’s the difference between a wife and a mistress? A mistress is someone who gives you what your wife doesn’t.
    – Why did the couple get a divorce? Because the wife was always putting her husband down.
    – What do you call a wife who’s always nagging? A buzzsaw.
    – What do you call a husband who’s always complaining? A wet blanket.
    – What’s the best way to keep your wife from nagging? Tell her you’re thinking about getting a divorce.

    A Lifetime of Laughter

    Marriage is a roller coaster of emotions, filled with love, laughter, and occasional moments of frustration. However, the ability to find humor in the ups and downs of married life can make it a truly enriching experience. Here are some of the funniest marriage jokes that will make you chuckle and appreciate the quirks and joys of being in a long-term partnership.

    Marriage: A Conversation with Yourself

    Marriage can sometimes feel like a one-sided conversation, especially when your partner is not fully engaged. Here are some jokes that capture the essence of this comical situation:

    • Why is it so hard to talk to my wife? Because she always has the last word.

    • What do you call a husband who always agrees with his wife? A henpecked husband.

    • What’s the difference between a marriage and a job? A job requires you to work at it every day, while a marriage requires you to work at it every night.

    The Battle of the Sexes: Round One

    Marriage brings together two unique individuals with different perspectives and experiences. These differences can often lead to comical miscommunications and misunderstandings, as illustrated in the following jokes:

    Husband Wife

    What’s the difference between a husband and a dog? A dog is more responsive when you call them.

    What’s the difference between a wife and a vacuum cleaner? A vacuum cleaner has a bag, and a wife has suitcases.

    What do you call a woman who knows where her husband is at all times? A widow.

    What do you call a man who always knows what his wife is going to say? A mind-reader.

    The Perils of Love and Marriage

    Marriage is a roller coaster ride of emotions, with its ups and downs. It’s a journey filled with love, laughter, and sometimes, a joke or two. While love can conquer all, marriage can test even the most resilient relationships.

    Misunderstandings

    Miscommunication is a common pitfall in marriage. Misinterpretations and misunderstandings can lead to comical situations. One partner might mistake “put the chicken in the oven” for “put the cat in the oven,” resulting in a hilarious (but slightly frightening) surprise.

    Domestic Disasters

    Household chores can provide ample opportunities for laughter. A poorly cooked meal, a broken appliance, or a pile of laundry that seems to reproduce on its own can all elicit a chuckle or two. One husband, attempting to help with the ironing, accidentally ironed his wife’s favorite blouse onto the table.

    The Battle of the Remote

    Wife Husband
    “Can you hand me the remote?” “I’m watching this!”
    “It’s my turn to watch my show.” “But I’m almost done with mine.”
    “You’ve been watching the game for hours!” “It’s an important game!”

    The remote control can be a battleground in many households. Each partner fights for control of the screen, leading to endless negotiations, power struggles, and the occasional remote-throwing incident.

    Marital Humor for the Ages

    Love and Laughter: The Perfect Pair

    Marriage is a roller coaster of emotions, full of ups, downs, and plenty of laughter. Here’s a collection of timeless jokes that will tickle your funny bone and remind you that even in the midst of life’s adventures, love and laughter go hand in hand.

    The Honey-Do List

    Every husband knows the dreaded “honey-do” list. Here’s a hilarious take on the ongoing battle between spouses over chores:

    Why did the honey-do list cross the road?

    To get to the other wife!

    Tiffs and Triumphs

    No marriage is perfect, but it’s the little quirks and disagreements that make it unique. Here’s a joke that captures the essence of marital harmony and discord:

    What do you call a husband who always agrees with his wife?

    A peacemaker!

    The Infamous Anniversary

    Anniversaries are a time to celebrate love and milestones. But what happens when you forget the special day? Here’s a joke that paints a humorous picture of a husband’s forgetfulness:

    Husband: Wife:
    “Honey, what’s wrong?” “You forgot our anniversary!”
    “Oh, no! How could I forget?” “I don’t know, but I hope you have a good explanation.”
    “I do have an explanation… I was so busy planning my surprise!” “Really?”
    “Yes! A surprise… divorce!” “Well, that’s certainly a memorable anniversary gift.”

    The Ultimate Guide to Marital Merriment

    The Art of Marital Humor

    Marriage is a roller coaster of emotions, and laughter is an essential ingredient for a happy ride. Here are some of the best jokes about marriage to lighten up the mood and keep the love alive.

    Love vs. Marriage

    What’s the difference between love and marriage? Love is blind, while marriage is eye-opening.

    Communication in Marriage

    Why do married couples fight so much? Because they don’t speak the same language. She says “What do you want?” and he says “Nothing.”

    The Benefits of Marriage

    What do you call a man who always knows where his wife is? A widower.

    The Challenges of Marriage

    Why did the couple get married in a grocery store? Because they wanted to spend the rest of their lives together, picking out the milk and eggs.

    The Secrets of a Long and Happy Marriage

    What’s the secret to a long and happy marriage? Never marry the same person twice.

    The Joys of Parenthood in Marriage

    Stage of Parenthood Marital Status
    Newborn
    • Sleepless
    • Exhausted
    • Still in love
    Toddler
    • Crazy
    • Loud
    • Asking for a divorce every day
    Teenager
    • Moody
    • Rebellious
    • Eating all the food
    • Wondering if you’ll ever be empty nesters

    The Ins and Outs of Wedded Wit

    1. The Honeymoon

    Why did the newlyweds get lost on their honeymoon? Because they didn’t know where they were going!

    2. The Honeymoon (Part 2)

    What’s the difference between a newlywed and a used car? One has a lot of “new” features, while the other has a lot of “used” features.

    3. The Honeymoon (Part 3)

    Why did the bride wear a white dress to her honeymoon? Because she was getting “cold feet”!

    4. The Early Years

    Why did the husband put his wife in the freezer? Because he wanted to chill out!

    5. The Middle Years

    What’s the difference between a husband and a boyfriend? About 15 pounds.

    6. The Golden Years

    Why did the elderly couple get married? Because they couldn’t remember where they hid the keys.

    7. The Marriage Forecast

    Here’s a table with a humorous forecast for marriage:

    Year Forecast
    1 Sunny with occasional showers
    2 Thunderstorms possible
    3-10 Hurricane season
    11+ Partly cloudy with a chance of tornadoes

    The Art of Conjugal Comedy

    1. Marriage is the only war in which you sleep with the enemy

    This classic joke highlights the playful rivalry and camaraderie that can exist within a marriage.

    2. Marriage is like a deck of cards. In the beginning, all you want is a good hand. But eventually, you learn to play the hand you’re dealt.

    This metaphor suggests that marriage requires compromise and flexibility to navigate the inevitable challenges and joys.

    3. Marriage is like a fine wine. It gets better with age, but only if you keep it corked.

    This humorous analogy implies that communication is key to maintaining a strong and thriving marriage.

    4. Marriage is like a three-ring circus: engagement ring, wedding ring, and suffering.

    This self-deprecating joke pokes fun at the ups and downs of married life.

    5. Marriage is like a jigsaw puzzle. You never know what piece you’re going to get, but the picture is always complete.

    This metaphor emphasizes the unique and unpredictable nature of marriage, but also suggests that it can be a fulfilling journey.

    6. Marriage is like a bank account. You put in the deposits, make the withdrawals, and every now and then, you get a statement.

    This analogy highlights the practical and financial aspects of marriage.

    7. Marriage is like a rollercoaster. There are ups and downs, but it’s always an adventure.

    This simile captures the excitement and challenges of married life.

    8. The definition of marriage: “A romantic contract in which two people agree to annoy the hell out of each other for the rest of their lives.”

    Husband Wife
    “I’m not going to argue with you. I’m just going to leave and find someone who agrees with me.” “Oh, so you’re going to go find another woman?”
    “I’m sorry, I didn’t realize you were still talking.” “I’m not talking. I’m just practicing my ventriloquism.”
    “I think I’ve finally found the perfect woman. She’s beautiful, intelligent, and… she’s single.” “Don’t you mean ‘available’?”

    A Husband and Wife’s Guide to Good Humor

    1. The Early Years

    In the beginning, marriage is a lot like a box of chocolates: You never know what you’re going to get.

    2. The Middle Years

    As the years go by, marriage becomes more like a good pair of shoes: comfortable and familiar.

    3. The Golden Years

    In the golden years, marriage is like a fine wine: It gets better with age.

    4. Marriage is a Learning Process

    The first year of marriage is like a postgraduate degree in conflict resolution.

    5. Marriage is a Team Sport

    Marriage is like playing tennis: You have to work together to win.

    6. Marriage is a Roller Coaster

    Marriage is like a roller coaster: There are ups and downs, but it’s always a thrilling ride.

    7. Marriage is a Balancing Act

    Marriage is like riding a bike: You have to find the right balance to stay upright.

    8. Marriage is a Work in Progress

    Marriage is like a garden: It requires constant care and attention to keep it flourishing.

    9. Marriage is a Gift

    Marriage is the most wonderful gift you can give yourself and your spouse. It’s a lifelong adventure filled with love, laughter, and challenges. Here are some more jokes about marriage to make you smile:

    What is the difference between a husband and a boyfriend? Answer: About 30 pounds!
    What do you call a husband who always knows where his wife is? A private investigator!
    What do you call a wife who always knows where her husband is? A GPS!

    The Blessings and Burdens of Marital Banter

    The Blessings

    Marital banter is a form of communication that can bring couples closer together. It can be a way to share inside jokes, tease each other in a playful way, and relieve stress.

    The Burdens

    Marital banter can also be a source of conflict if it becomes too negative or hurtful. It is important for couples to find a balance between playful teasing and hurtful criticism.

    10 Ways to Keep Marital Banter Healthy

    Here are 10 tips for keeping marital banter healthy:

    Tip Description
    1. Keep it lighthearted Marital banter should be fun and playful, not hurtful or mean-spirited.
    2. Be respectful Even when teasing each other, it is important to be respectful of your partner’s feelings.
    3. Know your partner’s limits Everyone has different limits when it comes to teasing. It is important to know what your partner’s limits are and to respect them.
    4. Avoid sensitive topics There are some topics that are best avoided when bantering with your partner. These topics include anything that could be hurtful or embarrassing to your partner.
    5. Use positive body language Your body language can communicate a lot about your intentions. When bantering with your partner, be sure to use positive body language, such as smiling and making eye contact.
    6. Use humor to your advantage Humor can be a great way to lighten the mood and make your partner laugh. However, it is important to use humor appropriately and to avoid making jokes that could be hurtful or offensive.
    7. Be willing to apologize If you say something that hurts your partner’s feelings, be willing to apologize. It is important to show your partner that you care about their feelings and that you are not trying to hurt them.
    8. Set boundaries It is important to set boundaries when it comes to marital banter. This will help to ensure that your partner knows what is acceptable and what is not.
    9. Communicate openly If you are having any problems with marital banter, be sure to communicate openly with your partner. This will help you to resolve any issues and to keep your relationship healthy.
    10. Have fun! Marital banter should be fun and enjoyable. If you are not having fun, then you are not doing it right.