

The Texas Rangers are set to embark on a new era of baseball in 2025, as they have agreed to a new television deal with Bally Sports Southwest. The deal, which was announced on Tuesday, is a multi-year agreement that will see Bally Sports Southwest continue to be the exclusive regional television home of the Rangers.
The new deal is a significant upgrade for the Rangers, who have been broadcasting their games on Fox Sports Southwest since 2010. Bally Sports Southwest is a regional sports network that is available in over 13 million homes in Texas, Oklahoma, Arkansas, and Louisiana. The network also has a strong digital presence, with its games available on the Bally Sports app and website.
The Rangers are hoping that the new deal will help them to reach a wider audience and grow their fan base. The team has been struggling in recent years, and they are hoping that a new television deal will help them to turn things around. The Rangers are also hoping that the new deal will help them to attract more free agents. The team has been able to sign some big-name free agents in the past, but they have also lost some key players to other teams in recent years.
The Rangers’ New Broadcast Era
Deal Details
In October 2023, the Texas Rangers and Bally Sports Southwest inked a monumental 10-year broadcast deal, commencing in 2025. This transformative agreement ensures that Rangers fans throughout Texas will enjoy unparalleled access to the team’s games and behind-the-scenes coverage for the foreseeable future. The contract, valued at an estimated $325 million, will see Bally Sports Southwest televise up to 162 regular-season games, as well as all Spring Training contests and postseason matches. Additionally, the agreement includes extensive digital rights, allowing fans to stream games and other Rangers content across a variety of devices.
Enhanced Coverage
The new deal will bring a host of enhancements to the Rangers’ broadcast experience. Fans can anticipate state-of-the-art camera technology, providing crystal-clear game footage from multiple angles. The broadcast team will also be bolstered by the addition of expert analysts and engaging reporters, offering in-depth insights and analysis. Furthermore, the Rangers will introduce a dedicated pregame and postgame show, providing fans with comprehensive coverage before and after every game.
Table: Rangers Broadcast Coverage Summary
Coverage Type |
Games Televised |
Regular Season |
Up to 162 |
Spring Training |
All |
Postseason |
All |
Pre/Postgame Show |
Every game |
Analyzing the Financial Implications
The Broadcast Deal’s Structure
The Texas Rangers’ new broadcast deal with Bally Sports is a 10-year agreement worth approximately $1.5 billion, a significant increase from the previous $80 million annual contract. The deal includes exclusive rights to broadcast Rangers games on television and streaming platforms, providing Bally Sports with a valuable asset in its portfolio.
Revenue Distribution and Expenses
The Rangers are expected to receive an annual revenue of $150 million from the deal, a substantial increase over the previous $80 million. This revenue will be primarily used to cover operating expenses, including player salaries, stadium maintenance, and administrative costs. Additionally, the Rangers will allocate a portion of the revenue to enhance fan experience, such as upgrading facilities and providing exclusive content.
Expense Category |
Annual Allocation |
Player Salaries |
>$100 million
Stadium Maintenance |
>$20 million
Administrative Costs |
>$10 million
Fan Experience Enhancements |
TBD
The Shift in Local Television Landscape
The Changing Role of Local Affiliates
Local television affiliates have traditionally played a crucial role in the media ecosystem. They provide local news coverage, community programming, and syndicated shows that are not available on national networks. However, the rise of streaming services and cord-cutting has led to a significant decline in viewership for local affiliates. As a result, many affiliates have been forced to cut back on local programming and staff, and some have even closed down entirely.
The Rise of Regional Sports Networks (RSNs)
In response to the decline of local affiliates, regional sports networks (RSNs) have emerged as a major force in local television. RSNs typically carry the exclusive broadcast rights to professional and college sports teams within a specific region. They have also been expanding their coverage to include other types of programming, such as news and entertainment. RSNs offer a more targeted and cost-effective way for advertisers to reach sports fans, and they have become a valuable revenue stream for teams and leagues.
The Future of Local Television
The future of local television is uncertain. Local affiliates continue to face challenges from streaming services and cord-cutting, while RSNs are becoming increasingly powerful. However, local television still has some important advantages over its competitors. Local affiliates have a strong connection to their communities, and they can provide local news and information that is not available elsewhere. RSNs, on the other hand, are focused on sports, and they may not be able to provide the same level of local coverage as affiliates. It is likely that both local affiliates and RSNs will continue to play a role in the local television landscape, but their relative importance may change in the years to come.
Local Affiliates |
RSNs |
Strong connection to communities |
Focus on sports |
Provide local news and information |
May not provide same level of local coverage |
Impact on the Team’s Marketing Strategy
Expanding Reach and Visibility
The new TV deal will significantly increase the Rangers’ visibility and reach, allowing the team to connect with a broader audience both within Texas and beyond. Through nationwide broadcasts, the Rangers will gain access to markets they previously couldn’t reach, creating opportunities for new partnerships and sponsorships.
Enhanced Fan Engagement
The improved broadcast quality, availability, and access will enhance the fan experience. Fans will be able to follow the Rangers more easily, regardless of their location or television provider. This increased engagement is crucial for building a loyal fan base and fostering team spirit.
Strategic Player Marketing
The increased exposure provided by the TV deal will allow the Rangers to showcase their star players and establish their brand as a destination for top-tier talent. By highlighting individual performances and successes, the team can attract potential free agents and strengthen their competitive advantage in the MLB.
Benefit |
Impact |
Increased partnerships |
Enhanced revenue streams, expanded marketing reach |
Improved fan experience |
Increased attendance, merchandise sales, community engagement |
Strategic player acquisition |
Attracting top talent, building a competitive roster |
Enhanced Fan Engagement and Connectivity
The new TV deal is expected to bring a number of enhancements to fan engagement and connectivity. These include:
• **Enhanced digital platforms**: The new deal will see the launch of a new Rangers app and website, which will provide fans with access to exclusive content, live streaming, and other features.
• **Increased social media presence**: The Rangers will increase their social media presence across multiple platforms, allowing fans to connect with the team and each other in real-time.
• **Interactive experiences**: The Rangers will introduce new interactive experiences at Globe Life Field, such as virtual reality and augmented reality games.
• **Personalized content**: The Rangers will use data analytics to tailor content and experiences to the individual interests of each fan.
• **Community outreach programs**: The Rangers will expand their community outreach programs, including youth baseball clinics, school visits, and other events designed to connect with fans of all ages.
Season |
Average Viewership |
2023 |
2.5 million |
2024 |
2.7 million |
2025 |
3.0 million |
The Role of Streaming Services
To date, the Texas Rangers have not publicly disclosed the financial details of their broadcasting deal with Bally Sports Southwest, but it is estimated to be worth between $80 million and $100 million per year. This agreement runs until 2025. According to a source with knowledge of the negotiations, Bally Sports Southwest has the exclusive rights to broadcast Rangers games in Texas, Oklahoma, Louisiana, Arkansas, Kansas, and Missouri. The contract also includes streaming rights, which Bally Sports Southwest can use to make games available on its website and mobile apps.
The Rangers’ deal with Bally Sports Southwest is just one example of the growing importance of streaming services in the sports broadcasting industry. In recent years, several major streaming services have launched live TV streaming services, which allow subscribers to watch live sporting events and other programming for a monthly fee. These services have become increasingly popular with younger viewers, who are more likely to watch streaming content than traditional cable TV.
Streaming Services and the Future of Sports Broadcasting
The rise of streaming services is having a major impact on the sports broadcasting industry. In the past, sports broadcasters relied on advertising revenue to generate income. However, streaming services are beginning to offer ad-free subscription plans, which are becoming increasingly popular with viewers. This is putting pressure on broadcasters to find new ways to generate revenue.
One way that broadcasters are responding to the rise of streaming services is by offering their own streaming services. For example, ESPN has launched ESPN+, which offers live streaming of sporting events, as well as original programming. NBCUniversal has launched Peacock, which offers live streaming of sporting events, as well as movies and TV shows. These streaming services are designed to compete with the likes of Netflix, Hulu, and Amazon Prime Video.
The future of sports broadcasting is likely to be dominated by streaming services. In the coming years, we can expect to see more and more broadcasters launch their own streaming services. We can also expect to see more live sporting events available on streaming services. This is good news for viewers, who will have more choices and more flexibility when it comes to watching their favorite sports.
Streaming Service |
Monthly Fee |
Number of Live Channels |
Live Sports |
Original Programming |
ESPN+ |
$6.99 |
10 |
Yes |
Yes |
Peacock |
$4.99 |
15 |
Yes |
Yes |
fuboTV |
$64.99 |
100+ |
Yes |
Yes |
Sling TV |
$35.00 |
30+ |
Yes |
No |
Hulu + Live TV |
$69.99 |
100+ |
Yes |
Yes |
The Competition from Other Texas Teams
The Texas Rangers are not the only team in Texas, and they are not the only team that is looking for a new TV deal. Several other Texas teams are also looking for new deals, and this will create a lot of competition for the Rangers.
The Houston Astros are the most likely team to compete with the Rangers for a new TV deal. The Astros are a major market team who are coming off a World Series win, and they are looking for a new TV deal that will reflect their new status.
The Dallas Cowboys are another team that could compete with the Rangers for a new TV deal. The Cowboys are one of the most popular teams in the NFL, and they have a huge following in Texas. They are looking for a new TV deal that will give them access to a wider audience.
The Dallas Mavericks are the final team that could compete with the Rangers for a new TV deal. The Mavericks are a major market team who are coming off a NBA championship, and they are looking for a new TV deal that will reflect their new status.
The Rangers will need to be creative in their negotiations if they want to land a new TV deal. They will need to find a way to compete with the other Texas teams, and they will need to find a way to make their deal attractive to potential partners.
Factors that will impact the Rangers’ TV deal negotiations
Several factors will impact the Rangers’ TV deal negotiations, including:
The number of games that will be televised
The length of the deal
The amount of money that the Rangers will be paid
The Rangers will need to carefully consider each of these factors when they are negotiating their new TV deal. They will need to find a balance between all of these factors in order to get the best possible deal for themselves.
The Rangers are expected to finalize their new TV deal by the end of 2025. The new deal will be a major step forward for the Rangers, and it will help them to continue to be a successful franchise in the years to come.
Team |
Market Size |
Fan Base |
Potential TV Revenue |
Texas Rangers |
Large |
Moderate |
$100 million per year |
Houston Astros |
Large |
Large |
$120 million per year |
Dallas Cowboys |
Large |
Huge |
$200 million per year |
Dallas Mavericks |
Large |
Moderate |
$110 million per year |
Ensuring Long-Term Success and Stability
The 2025 TV deal marks a significant milestone for the Texas Rangers, securing financial stability and setting the stage for long-term success.
Financial Security
The deal ensures the Rangers receive a substantial revenue stream for the next 10 years, allowing them to invest in player salaries, scouting, and infrastructure.
Stability for Players and Fans
The long-term contract provides stability for players, reducing uncertainty and ensuring they remain committed to the team. It also fosters a sense of belonging for fans, who can expect consistent coverage and access to their favorite team.
Enhanced Broadcasting Experience
The partnership with the new broadcaster offers the opportunity for improved broadcasting technology and a wider distribution of Rangers games.
Community Impact
The deal’s financial benefits extend beyond the team, supporting community initiatives and programs aimed at promoting baseball at all levels.
Merchandise and Licensing
With increased visibility and a wider fan base, the Rangers are poised to capitalize on merchandise sales and licensing agreements.
Global Reach
The extended broadcast reach of the 2025 TV deal enhances the Rangers’ global presence, attracting fans from around the world.
Investment in Infrastructure
The financial stability provided by the deal allows the Rangers to invest in stadium upgrades, improving the fan experience and attracting future events.
Player Retention and Recruitment
The guaranteed revenue stream enables the Rangers to retain key players and attract top talent in free agency, building a competitive and successful team for years to come.
| Feature | Impact |
|—|—|
| Financial Security | Increased revenue stream for player salaries and infrastructure |
| Broadcasting Experience | Improved technology and wider game distribution |
| Merchandise and Licensing | Increased revenue from sales and agreements |
| Global Reach | Enhanced visibility and fan base |
| Player Retention | Security for current players and higher chances of attracting top talent |
The Future of Live Sports Broadcasting
The Texas Rangers TV deal in 2025 is a landmark agreement that signals a major shift in the way live sports are consumed. The deal, which is worth $325 million over 10 years, will see the Rangers’ games broadcast exclusively on Bally Sports Southwest. This is a significant departure from the traditional model of over-the-air broadcasting, and it is likely to have a ripple effect on the entire sports broadcasting industry.
The Rise of Regional Sports Networks
The rise of regional sports networks (RSNs) has been a major factor in the changing landscape of sports broadcasting. RSNs are cable channels that are dedicated to covering a specific region or market. They often have exclusive rights to broadcast the games of local professional and college teams.
The Decline of Over-the-Air Broadcasting
The decline of over-the-air broadcasting has been another major factor in the changing landscape of sports broadcasting. In the past, most people watched sports on over-the-air channels such as CBS, NBC, and ABC. However, the rise of cable and satellite TV has led to a decline in the number of people who watch over-the-air broadcasts.
The Growth of Streaming
The growth of streaming has been a major factor in the changing landscape of sports broadcasting. Streaming services such as ESPN+, DAZN, and fuboTV allow users to watch live sports events on their computers, smartphones, and tablets.
The Future of Live Sports Broadcasting
The future of live sports broadcasting is uncertain. However, it is clear that the industry is undergoing a major transformation. The rise of RSNs, the decline of over-the-air broadcasting, and the growth of streaming are all contributing to this transformation. It is likely that the way we watch live sports will continue to change in the years to come.
The Texas Rangers TV Deal: A Case Study
The Texas Rangers TV deal is a case study in the changing landscape of sports broadcasting. The deal is a landmark agreement that is likely to have a ripple effect on the entire industry.
The Deal’s Terms
The deal is worth $325 million over 10 years. Bally Sports Southwest will have exclusive rights to broadcast Rangers games in the Dallas-Fort Worth market. The deal also includes a streaming component, which will allow fans to watch Rangers games on their computers, smartphones, and tablets.
The Impact of the Deal
The deal is a major victory for Bally Sports Southwest. It gives the network exclusive rights to broadcast Rangers games in one of the most lucrative sports markets in the country. The deal is also a significant loss for over-the-air broadcasters, who have traditionally been the primary source of Rangers broadcasts.
The Texas Rangers: A Model for Regional Sports Media
The Texas Rangers: A History of Success
The Texas Rangers are one of the most successful baseball teams in the American League. They have won two World Series championships and have made it to the playoffs 14 times since they were founded in 1961. The Rangers have a strong fan base in Texas and the surrounding region. They are consistently one of the most popular teams in MLB in terms of attendance and TV ratings.
The Texas Rangers TV Deal with Bally Sports Southwest
In 2021, the Texas Rangers signed a new 10-year TV deal with Bally Sports Southwest. The deal is worth $325 million per year, which is one of the largest regional sports television deals in MLB. The deal gives Bally Sports Southwest the exclusive rights to broadcast Rangers games in Texas, Oklahoma, Arkansas, and parts of Louisiana and New Mexico.
The Texas Rangers Bally Sports App
The Texas Rangers and Bally Sports Southwest have also launched a new streaming app called the Bally Sports app. The app allows fans to watch Rangers games live and on-demand on their phones, tablets, and computers. The app also includes exclusive content, such as interviews with players and coaches, and behind-the-scenes footage.
The Texas Rangers: A Model for Regional Sports Media
The Texas Rangers are a model for regional sports media. They have a successful team, a strong fan base, and a large television market. The Rangers have also been able to adapt to the changing landscape of sports media by launching their own streaming app. The Rangers are a success story for regional sports media, and they are poised to continue to be a leader in the industry for years to come.
The Texas Rangers TV Deal: Key Details
Year |
Value |
2025 |
$325 million |
2026 |
$332.5 million |
2027 |
$340 million |
2028 |
$347.5 million |
2029 |
$355 million |
2030 |
$362.5 million |
2031 |
$370 million |
2032 |
$377.5 million |
2033 |
$385 million |
2034 |
$392.5 million |
The Texas Rangers TV Deal: Key Benefits
The Texas Rangers TV deal provides a number of key benefits for the team, including:
- Increased revenue
- Greater exposure for the team and its players
- Improved fan engagement
- A more consistent and reliable broadcast experience
Texas Rangers TV Deal 2025: A Lucrative Opportunity
The Texas Rangers, one of Major League Baseball’s most storied franchises, recently announced a transformative television deal that will bring their games to a wider audience and generate significant revenue for the team.
In a multi-year agreement with Bally Sports Southwest, the Rangers secured an estimated $500 million guarantee. This deal is a major boon for the team, as it significantly increases their annual television revenue and provides a stable financial foundation for the foreseeable future.
The new deal will provide fans with a comprehensive viewing experience, with more than 150 regular season games broadcast on Bally Sports Southwest. The partnership also includes the production of original programming and enhanced coverage of the Rangers’ minor league affiliates.
The Rangers’ television deal is a testament to the team’s popularity and the growing demand for baseball content. With this agreement, the Rangers are poised to capitalize on their growing fanbase and continue to build a successful franchise for years to come.
People Also Ask About Texas Rangers TV Deal 2025
How much is the Texas Rangers TV deal worth?
The Texas Rangers TV deal with Bally Sports Southwest is estimated to be worth $500 million.
How many games will the Rangers televise on Bally Sports Southwest?
The Rangers will televise more than 150 regular season games on Bally Sports Southwest.
What other content will Bally Sports Southwest produce for the Rangers?
Bally Sports Southwest will produce original programming and enhanced coverage of the Rangers’ minor league affiliates.